Relationship Management 

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The quality of your business rests on the quality of its relationships: between your organization and your customers, suppliers, and products or services.

Managing the uniqueness, integrity and interrelationships among all these entities helps:

  • Grow your business
  • Improve efficiency
  • Manage risk

While earlier systems for integrating data typically dealt with a single type of data at a time – customers or products or vendors, for example – a complete master data management solution enables you to look at relationships across all sources and types of data.

Your master data management solution should deliver to end users and applications a single, trusted and complete version of not just a single type of data, but all of your critical data assets. Making those assets available to business processes and decision makers can transform your organization.

  • Can you identify the parent-child relationships of all your corporate accounts?
  • Can you view the same set of data from different perspectives, such as legal entity hierarchy vs. sales hierarchy? 
  • Do you have the ability to examine and manipulate relationships that span multiple entities and multiple domains?
  • Can your systems consume and visually represent the hierarchies in third-party data and internally built custom datasets?
  • Can you create a "right version of truth" for each of your different lines of business from all your data sources?


It’s up to your data stewards to maintain data quality that’s used to make critical business decisions that affect purchasing, M&A, and industry- and government-mandated reporting. It’s up to you to give them the tools they need to do their job.

 
For More Information:
» The Value of Initiate
» Learn about our solution for relationship management
» Listen to our podcast on Relationships Beyond Hierarchies by Marty Moseley
» Listen to our podcast on Master Data Management: Your Relationship Coach by Rick Clements
» Read our white paper on Enabling Organizations to Understand Complex Relationships

Initiate Customer

"With customers around the world, it is essential that we have a complete and accurate view of their service contracts, sales and support data and that we understand the relationships between our customers. The implementation of Initiate Systems software will help us move toward a 360-degree customer view with minimal interruption to our business."

Michael Beamer
IT Applications Director
National Instruments

Key Facts

  • One worldwide high-tech company has publicly stated it projected $138 million in new revenue generation thanks to the aggregated view of end customers’ volume licensing history that is enabled by Initiate software
  • For one customer, Initiate combined 110 million records from multiple systems and found there were only 50 million unique customers, which enabled the customer to better comply with mandated reporting requirement
 
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