Comprehensive Data Management Platform
Initiate Master Data Service® is the world’s most widely implemented and trusted master data management product for customer data. It delivers single, trusted versions of critical data assets and their relationships whenever and wherever they are needed. It helps organizations unlock the value of their data assets and elevate the effectiveness of their most important business processes.

Master Data Management requires a technology that is truly built and optimized for the demands of master data management and as such must offer eight fundamental capabilities. The Initiate Master Data Service platform offers:
Stewardship – Initiate Master Data Service allows data stewards to inspect or manipulate data to gain meaningful insights from their data. Our leading data stewardship functionality solves three primary classes of problems
- Resolving data quality issues that lack sufficient information for automatic resolution
- Visualizing and managing relationships
- Creating a single master data source for the entire organization
Business Rules, Events and Workflow – Initiate Master Data Service enables implementation of data governance policies, and creates events when data does not conform to those policies. Events are orchestrated into the business systems that require trusted data.
Quality – Initiate Master Data Service improves the reliability and effectiveness of your data when utilized in your organization’s business processes through these key data quality capabilities: Profiles key data quality attributes; Automatically cleanses common data errors; Standardizes data into accepted, readily usable formats; Discovers common data attributes across sources and systems; Augments/Enriches internal data with trusted external data; Monitors/Analyzes data quality improvement over time; and Integrates with the customer’s preferred data quality tools.
Resolution – At the heart of Initiate Master Data Service is the ability to resolve large and global data sets quickly, with the highest degree of accuracy, and adapt to changing data.
Relationships – Initiate Master Data Service reflects real-world relationships and resolves inconsistencies with these relationships in the data. Our platform provides a mechanism for visualizing and consuming relationships and provides functional parity across all available third-party reference data sources, such as Equifax, Dun & Bradstreet, and Health Market Sciences.
Data Model – The Initiate Master Data Service data model is optimized and built for the unique data management, transactional and data delivery requirements of MDM. This includes high-speed searching and updating and complex relationship management. The data model masters multiple data domains, supports nuances of data and relationships in different vertical industries, and enables customer-specific changes without lengthening implementation times.
Architecture – Initiate Master Data Service is easily implemented supporting any architectural style (registry, hybrid, transactional) across a breadth of implementations from departmental to global. Initiate has many reference proof points for high performance and scale. Our platform provides robust security and protects data access per data governance and regulatory policies.
Integration and Synchronization – Our platform provides an extremely robust set of tools and components to integrate a master data service into complex heterogeneous environments. It integrates with a wide range of applications and infrastructure platforms and proves efficient and effective in implementation and deployment through user friendly interfaces, flexibility, and the latest technological innovations for interoperability.
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